A Worthy Cause

Nomadic families of Tibetan and Mongolian descent are the principal keepers of domesticated yaks. Living year-round at elevations often exceeding 4,000m (13,100ft) on the harsh Tibetan plateaus and Mongolian steppes, the only thing as hearty as the yak itself are the families that tend the animals. These family groups depend on the yak for virtually all of their core needs - food, shelter and clothing.

But mere survival for these families in these conditions is not enough. A tendency exists to romanticize the austere and nomadic lifestyle of these yak-herding families. But the truth is it's largely out of necessity. While their needs may be far simpler than most of us in the modern western world, these nomads deserve the same opportunities to improve their lifestyle.

Your purchase of a Khunu top directly supports these yak-herding families by:

1. Creating and supporting a market for a resource - yak wool - that does not currently exist in any scalable or sustained manner. In doing so, you are providing an extra source of income to nomads for their efforts to hand comb and collect the raw yak wool at the heart of our supply chain.
2. Providing direct financial contribution to the communities. Two percent of the sales (not profit) of every item we sell will be donated and distributed directly back into these communities. Your contribution may take the form of education funds for children, vegetables in the wintertime or medicines for the elderly. We're working with local community leaders and NGO partners to leverage these contributions for the greatest benefit.